Contents Advertising and Public Relations

Bachelor of Communication Arts

Program in Contents : Advertising and Public Relations

Curriculum  

Bachelor of Communication Arts Program in Contents : Advertising and Public Relations

1. Number of credits

Total credits: 126 credits (4-year Bachelor’s Degree)

2. The Curriculum structure

General Education Courses	30	credits
Specialized Education Courses	90	credits
- Core Course	39	credits
- Major Required Course	36	credits
- Major Elective Course	15	credits
Free Elective Courses	6	credits

3. Details of Courses
1) General Education Course 30 credits
1.1)  Social Sciences Courses 9 credits

011-001	RPU Volunteer Spirits 1	1 (0-2-1)
011-002	RPU Volunteer Spirits 2	1 (0-2-1)
011-003	RPU Volunteer Spirits 3	1 (0-2-1)
011-004	Sufficiency Economy	3 (2-2-5)
011-005	Local Studies	3 (2-2-5)
011-006	Thai Civic City	3 (3-0-6)
011-007	Dynamics of Thai Society	3 (3-0-6)
011-008	Thai Economy	3 (3-0-6)
011-009	Life and Environment	3 (3-0-6)
011-010	Law in Everyday Life	3 (3-0-6)
011-011	Contemporary Thai History	3 (3-0-6)
011-012	Politics and Government Systems	3 (3-0-6)
011-013	Thai  Studies	3 (3-0-6)

1.2)  Humanities Courses 6 credits

012-001	Life Skills	3 (2-2-5)
012-002	Different Ages Society	3 (3-0-6)
012-003	Science and Arts for Happy Life	3 (2-2-5)
012-004	Creative Living	3 (3-0-6)
012-005	Personality Development Techniques	3 (2-2-5)
012-006	Philosophy of Life	3 (3-0-6)
012-007	Thai Classical Music	1 (0-2-1)
012-008	Western Music	1 (0-2-1)

1. 3 ) Language Courses 9 credits

013-001	Thai Language for Communication	3 (2-2-5)
013-002	Thai Language for Foreigners I	3 (3-0-6)
013-003	Thai Language for Foreigners II	3 (3-0-6)
013-004	Academic Reading and Writing in Thai Language for Foreigners	3 (2-2-5)
013-005	Intercultural Communication	3 (2-2-5)
013-006	Literature and Life	3 (3-0-6)
013-007	Aesthetics of Language in Literature	3 (3-0-6)
013-008	Fundamental Writing and Speaking for Academic and Career	3 (2-2-5)
013-009	Listening and Speaking English in Everyday  Life	3 (2-2-5)
013-010	English for Presentation	3 (2-2-5)
013-011	Reading and Writing for Career	3 (2-2-5)
013-012	Chinese I	3 (3-0-6)
013-013	Chinese II	3 (3-0-6)
013-014	Chinese in Everyday  Life	3 (2-2-5)
013-015	Japanese I	3 (3-0-6)
013-016	Japanese II	3 (3-0-6)
013-017	Japanese in Everyday  Life	3 (2-2-5)
013-018	Vietnamese Language	3 (3-0-6)
013-019	Bahasa Indonesia Language	3 (3-0-6)
013-020	Burmese Language	3 (3-0-6)
013-021	Bahasa Malayu Language	3 (3-0-6)
013-022	TagalogLanguage	3 (3-0-6)
013-023	Korean Language	3 (3-0-6)
013-024	Russian Language	3 (3-0-6)

1.4)  Mathematics Science and Technology Courses 6 credits

014-001	Digital Technology	3 (2-2-5)
014-002	Technology and Innovation	3 (2-2-5)
014-003	Mathematics in Everyday  Life	3 (3-0-6)
014-004	Critical Thinking for Decision Making	3 (2-2-5)
014-005	Environment, Pollution and Energy	3 (2-2-5)
014-006	Food for Health	3 (3-0-6)
014-007	Sports	1 (0-2-1)
014-008	Recreation for Health	2 (0-2-4)
014-009	Computer Science	3 (2-2-5)
014-010	Introduction to Statistics	3 (2-2-5)
014-011	Human and Biological  Sciences	3 (3-0-6)

2)  Specialized Education Courses 90 credits
2.1) Core Course 39 credits

400-003	Principles of Advertising	3 (3-0-6)
400-007	Principles of Public Relations	3 (3-0-6)
400-008	Writing for Communication Arts	3 (3-0-6)
400-009	Principles and Practices of Speech Communication	3 (3-0-6)
400-011	Law and Ethics in Communication	3 (3-0-6)
400-018	Principles and Theories of Communication	3 (3-0-6)
400-019	Principles of Marketing for Advertising and Public Relations	3 (3-0-6)
400-020	Audience Analysis and Consumer Behavior	3 (3-0-6)
400-021	Aesthetic and Storytelling	3 (3-0-6)
400-022	Photography and Computer Graphic	3 (2-2-5)
400-023	การถ่ายทำและการตัดต่อภาพเคลื่อนไหว Video Production and Editing	3 (2-2-5)
400-024	Creative Thinking Development and Graphic Design	3 (2-2-5)
400-025	Content Creation and Production	3 (2-2-5)

2.2)  Major Required Course 36 credits

411-011	Advertising and Public Relations Media Planning	3 (3-0-6)
411-015	Management and Advertising Planning Strategy	3 (3-0-6)
411-016	Management and Public Relations Planning Campaigns	3 (3-0-6)
411-018	Advanced Consumer Behavior Analysis	3 (3-0-6)
411-019	Research in Communication Arts	3 (3-0-6)
411-020	Brand Communication	3 (3-0-6)
411-021	Communication Skills and Presentation Techniques	3 (3-0-6)
411-022	Principles and Techniques of Digital Content Marketing Communication	3 (3-0-6)
411-023	Management of Cross-Media Content in Digital Age	3 (3-0-6)
411-024	Advanced Graphic Design	3 (2-2-5)
411-025	Design and Advanced Digital Media Production	3 (2-2-5)
411-026	English for Communication Arts	3 (3-0-6)

2.3) Major Elective Course 15 credits

412-014	Corporate Image and Reputation Management	3 (3-0-6)
412-020	Individual Study	3 (0-12-6)
412-023	Personal Image Management	(3-0-6)
412-024	Interactive Content for Creative Work	3 (3-0-6)
412-025	Media Innovation for Marketing Communication	3 (3-0-6)
412-026	Sound Media Creation	3 (2-2-5)
412-027	Storytelling and Creative Reviews	3 (3-0-6)
412-028	Creation of Specific Public Relations Works	3 (3-0-6)
412-029	Content Creation Seminar	3 (3-0-6)
412-030	Project Creation	3 (300)
019-001	Cooperative Education Preparation	1 (1-0-2)
019-002	Cooperative Education	6 (560)
019-003	Internship	3 (300)