{"id":72,"date":"2018-11-30T07:22:51","date_gmt":"2018-11-30T07:22:51","guid":{"rendered":"http:\/\/www.rpu.ac.th\/web-eng\/?page_id=72"},"modified":"2025-06-18T03:37:00","modified_gmt":"2025-06-18T03:37:00","slug":"bachelor-of-business-administration-marketing","status":"publish","type":"page","link":"https:\/\/en.rpu.ac.th\/?page_id=72","title":{"rendered":"Digital Marketing"},"content":{"rendered":"
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\"\"Employment Orientation
<\/strong>The graduates will be obtained several employment channels, namely, to engage in marketing business, become marketing manager, chief market research, produce manager and so on etc.<\/p>\n<\/div>\n<\/div><\/div>

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\n\t

Bachelor of Business Administration Program in<\/strong> Digital Marketing<\/strong><\/p>\n

Curriculum   <\/strong><\/p>\n

Bachelor of Business Administration Program in Digital Marketing<\/p>\n

1. Number of credits Total credits: 126 credits (4-year Bachelor\u2019s Degree)<\/p>\n

2. The Curriculum structure<\/p>\n\n\n\n\n\n\n\n\n
General Education Courses<\/strong><\/td>\n30<\/strong><\/td>\ncredits<\/strong><\/td>\n<\/tr>\n
Specialized Education Courses<\/strong><\/td>\n90<\/strong><\/td>\ncredit<\/strong>s<\/strong><\/td>\n<\/tr>\n
- Core Course<\/td>\n39<\/td>\ncredits<\/td>\n<\/tr>\n
- Major Required Course<\/td>\n36<\/td>\ncredits<\/td>\n<\/tr>\n
- Major Elective Course<\/td>\n15<\/td>\ncredits<\/td>\n<\/tr>\n
Free Elective Courses    <\/strong><\/td>\n6 <\/strong><\/td>\ncredits<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

3. Details of Courses<\/strong>
1) General Education Courses 30 credits
1.1)  Social Sciences Courses 9 credits<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
011-001<\/td>\nRPU Volunteer Spirits 1<\/td>\n1 (0-2-1)<\/td>\n<\/tr>\n
011-002<\/td>\nRPU Volunteer Spirits 2<\/td>\n1 (0-2-1)<\/td>\n<\/tr>\n
011-003<\/td>\nRPU Volunteer Spirits 3<\/td>\n1 (0-2-1)<\/td>\n<\/tr>\n
011-004<\/td>\nSufficiency Economy<\/td>\n3 (2-2-5)<\/td>\n<\/tr>\n
011-005<\/td>\nLocal Studies<\/td>\n3 (2-2-5)<\/td>\n<\/tr>\n
011-006<\/td>\nThai Civic City<\/td>\n3 (3-0-6)<\/td>\n<\/tr>\n
011-007<\/td>\nDynamics of Thai Society<\/td>\n3 (3-0-6)<\/td>\n<\/tr>\n
011-008<\/td>\nThai Economy<\/td>\n3 (3-0-6)<\/td>\n<\/tr>\n
011-009<\/td>\nLife and Environment<\/td>\n3 (3-0-6)<\/td>\n<\/tr>\n
011-010<\/td>\nLaw in Everyday Life<\/td>\n3 (3-0-6)<\/td>\n<\/tr>\n
011-011<\/td>\nContemporary Thai History<\/td>\n3 (3-0-6)<\/td>\n<\/tr>\n
011-012<\/td>\nPolitics and Government Systems<\/td>\n3 (3-0-6)<\/td>\n<\/tr>\n
011-013<\/td>\nThai  Studies<\/td>\n3 (3-0-6)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

1.2)  Humanities Courses 6 credits<\/p>\n\n\n\n\n\n\n\n\n\n\n
012-001<\/td>\nLife Skills<\/td>\n3 (2-2-5)<\/td>\n<\/tr>\n
012-002<\/td>\nDifferent Ages Society<\/td>\n3 (3-0-6)<\/td>\n<\/tr>\n
012-003<\/td>\nScience and Arts for Happy Life<\/td>\n3 (2-2-5)<\/td>\n<\/tr>\n
012-004<\/td>\nCreative Living<\/td>\n3 (3-0-6)<\/td>\n<\/tr>\n
012-005<\/td>\nPersonality Development Techniques<\/td>\n3 (2-2-5)<\/td>\n<\/tr>\n
012<\/span>-00<\/span>6<\/td>\nPhilosophy of Life<\/td>\n3 (3-0-6)<\/td>\n<\/tr>\n
012<\/span>-00<\/span>7<\/td>\nThai Classical Music<\/td>\n1 (0-2-1)<\/td>\n<\/tr>\n
012<\/span>-00<\/span>8<\/td>\nWestern Music<\/td>\n1 (0-2-1)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

1. 3<\/span> ) Language Courses 9 credits<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
01<\/span>3-00<\/span>1<\/td>\nThai Language for Communication<\/td>\n3 (2-2-5)<\/td>\n<\/tr>\n
01<\/span>3-00<\/span>2<\/td>\nThai Language for Foreigners I<\/td>\n3 (3-0-6)<\/td>\n<\/tr>\n
01<\/span>3-00<\/span>3<\/td>\nThai Language for Foreigners II<\/td>\n3 (3-0-6)<\/td>\n<\/tr>\n
01<\/span>3-00<\/span>4<\/td>\nAcademic Reading and Writing in Thai Language for Foreigners<\/td>\n3 (2-2-5)<\/td>\n<\/tr>\n
01<\/span>3-0<\/span>05<\/td>\nIntercultural Communication<\/td>\n3 (2-2-5)<\/td>\n<\/tr>\n
01<\/span>3-0<\/span>06<\/td>\nLiterature and Life<\/td>\n3 (3-0-6)<\/td>\n<\/tr>\n
01<\/span>3-0<\/span>07<\/td>\nAesthetics of Language in Literature<\/td>\n3 (3-0-6)<\/td>\n<\/tr>\n
01<\/span>3-0<\/span>08<\/td>\nFundamental Writing and Speaking for Academic and Career<\/td>\n3 (2-2-5)<\/td>\n<\/tr>\n
013-009<\/td>\nListening and Speaking English in Everyday  Life<\/td>\n3 (2-2-5)<\/td>\n<\/tr>\n
01<\/span>3-0<\/span>10<\/td>\nEnglish for Presentation<\/td>\n3 (2-2-5)<\/td>\n<\/tr>\n
01<\/span>3-0<\/span>11<\/td>\nReading and Writing for Career<\/td>\n3 (2-2-5)<\/td>\n<\/tr>\n
01<\/span>3-01<\/span>2<\/td>\nChinese I<\/td>\n3 (3-0-6)<\/td>\n<\/tr>\n
01<\/span>3-0<\/span>13<\/td>\nChinese II<\/td>\n3 (3-0-6)<\/td>\n<\/tr>\n
01<\/span>3-0<\/span>14<\/td>\nChinese in Everyday  Life<\/td>\n3 (2-2-5)<\/td>\n<\/tr>\n
01<\/span>3-0<\/span>15<\/td>\nJapanese I<\/td>\n3 (3-0-6)<\/td>\n<\/tr>\n
013-01<\/span>6<\/td>\nJapanese II<\/td>\n3 (3-0-6)<\/td>\n<\/tr>\n
013-01<\/span>7<\/td>\nJapanese in Everyday  Life<\/td>\n3 (2-2-5)<\/td>\n<\/tr>\n
013-018<\/td>\nVietnamese Language<\/td>\n3 (3-0-6)<\/td>\n<\/tr>\n
013-019<\/td>\nBahasa Indonesia Language<\/td>\n3 (3-0-6)<\/td>\n<\/tr>\n
013-020<\/td>\nBurmese Language<\/td>\n3 (3-0-6)<\/td>\n<\/tr>\n
013-021<\/td>\nBahasa Malayu Language<\/td>\n3 (3-0-6)<\/td>\n<\/tr>\n
013-022<\/td>\nTagalogLanguage<\/td>\n3 (3-0-6)<\/td>\n<\/tr>\n
013-023<\/td>\nKorean Language<\/td>\n3 (3-0-6)<\/td>\n<\/tr>\n
013-024<\/td>\nRussian Language<\/td>\n3 (3-0-6)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

1.4)  <\/strong>Mathematics Science and Technology Courses 6 credits<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n
014-001<\/td>\nDigital Technology<\/td>\n\n

3 (2-2-5)<\/p>\n<\/td>\n<\/tr>\n

014-002<\/span><\/td>\nTechnology and Innovation<\/td>\n\n

3 (2-2-5)<\/p>\n<\/td>\n<\/tr>\n

01<\/span>4-003<\/span><\/td>\nMathematics in Everyday  Life<\/td>\n\n

3 (3-0-6)<\/p>\n<\/td>\n<\/tr>\n

01<\/span>4-00<\/span>4<\/td>\nCritical Thinking for Decision Making<\/td>\n\n

3 (2-2-5)<\/p>\n<\/td>\n<\/tr>\n

01<\/span>4-00<\/span>5<\/td>\nEnvironment, Pollution and Energy<\/td>\n\n

3 (2-2-5)<\/p>\n<\/td>\n<\/tr>\n

014-006<\/td>\nFood for Health<\/td>\n\n

3 (3-0-6)<\/p>\n<\/td>\n<\/tr>\n

014-007<\/td>\nSports<\/td>\n\n

1 (0-2-1)<\/p>\n<\/td>\n<\/tr>\n

01<\/span>4-0<\/span>08<\/td>\nRecreation for Health<\/td>\n\n

2 (0-2-4)<\/p>\n<\/td>\n<\/tr>\n

014-009<\/td>\nComputer Science<\/td>\n\n

3 (2-2-5)<\/p>\n<\/td>\n<\/tr>\n

014-010<\/td>\nIntroduction to Statistics<\/td>\n\n

3 (2-2-5)<\/p>\n<\/td>\n<\/tr>\n

014-011<\/td>\nHuman and Biological  Sciences<\/td>\n\n

3 (3-0-6)<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

2)  Specialized Education Courses 90 credits
2.1) Core Course 39 credits<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
100-005<\/td>\nTaxation<\/td>\n\n

3 (3-0-6)<\/p>\n<\/td>\n<\/tr>\n

100-007<\/td>\nManagement Information Systems<\/td>\n\n

3 (3-0-6)<\/p>\n<\/td>\n<\/tr>\n

100-009<\/td>\nBusiness Research Methods<\/td>\n\n

3 (3-0-6)<\/p>\n<\/td>\n<\/tr>\n

100-010<\/td>\nPrinciples of Management<\/td>\n\n

3 (3-0-6)<\/p>\n<\/td>\n<\/tr>\n

100-012<\/td>\nStrategic Management<\/td>\n\n

3 (3-0-6)<\/p>\n<\/td>\n<\/tr>\n

100-013<\/td>\nBusiness Ethics<\/td>\n\n

3 (3-0-6)<\/p>\n<\/td>\n<\/tr>\n

100-016<\/td>\nPrinciples  of  Economics<\/td>\n\n

3 (3-0-6)<\/p>\n<\/td>\n<\/tr>\n

100-017<\/td>\nBusiness Law<\/td>\n\n

3 (3-0-6)<\/p>\n<\/td>\n<\/tr>\n

100-018<\/td>\nEnglish for Business Communication<\/td>\n\n

3 (3-0-6)<\/p>\n<\/td>\n<\/tr>\n

100-021<\/td>\nSupply Chain and Logistics Management for Business<\/td>\n\n

3 (3-0-6)<\/p>\n<\/td>\n<\/tr>\n

100-022<\/td>\nUse of Application Software for Business<\/td>\n\n

3 (2-2-5)<\/p>\n<\/td>\n<\/tr>\n

100-023<\/td>\nStartup Business<\/td>\n\n

3 (3-0-6)<\/p>\n<\/td>\n<\/tr>\n

100-024<\/td>\nDigital Technology in Business Administration<\/td>\n\n

3 (3-0-6)<\/p>\n<\/td>\n<\/tr>\n

100-025<\/td>\nAccounting and Finance for Business<\/td>\n\n

3 (3-0-6)<\/p>\n<\/td>\n<\/tr>\n

100-026<\/td>\nChinese for Business Communication<\/td>\n\n

3 (3-0-6)<\/p>\n<\/td>\n<\/tr>\n

100-027<\/td>\nDigital Marketing<\/td>\n\n

3 (3-0-6)<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

2.2)  Major Required Course 36 credits<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
131-002<\/td>\nProduct and Price Policies<\/td>\n\n

3 (3-0-6)<\/p>\n<\/td>\n<\/tr>\n

131-007<\/td>\nInternational Marketing<\/td>\n\n

3 (3-0-6)<\/p>\n<\/td>\n<\/tr>\n

131-008<\/td>\nMarketing Forecasting<\/td>\n\n

3 (3-0-6)<\/p>\n<\/td>\n<\/tr>\n

131-009<\/td>\nIntegrated Marketing Communications<\/td>\n\n

3 (3-0-6)<\/p>\n<\/td>\n<\/tr>\n

131-011<\/td>\nMarketing Research<\/td>\n\n

3 (3-0-6)<\/p>\n<\/td>\n<\/tr>\n

131-014<\/td>\nConsumer Insight<\/td>\n\n

3 (3-0-6)<\/p>\n<\/td>\n<\/tr>\n

131-015<\/td>\nDistribution Channel Management on Digital Paltform<\/td>\n\n

3 (3-0-6)<\/p>\n<\/td>\n<\/tr>\n

131-016<\/td>\nDigital Marketing Management<\/td>\n\n

3 (3-0-6)<\/p>\n<\/td>\n<\/tr>\n

131-017<\/td>\nMarketing Information Technology<\/td>\n\n

3 (2-2-5)<\/p>\n<\/td>\n<\/tr>\n

131-018<\/td>\nSeminar in Digital Marketing Strategy<\/td>\n\n

3 (3-0-6)<\/p>\n<\/td>\n<\/tr>\n

131-019<\/td>\nBrand Management in Digital Channels<\/td>\n\n

3 (3-0-6)<\/p>\n<\/td>\n<\/tr>\n

131-020<\/td>\nDirect Marketing<\/td>\n\n

3 (3-0-6)<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

2.3) Major Elective Course 15 credits<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
132-002<\/td>\nService Marketing<\/td>\n\n

3 (3-0-6)<\/p>\n<\/td>\n<\/tr>\n

132-004<\/td>\nRetailing and Wholesaling Management<\/td>\n\n

3 (3-0-6)<\/p>\n<\/td>\n<\/tr>\n

132-006<\/td>\nSmall Business Management<\/td>\n\n

3 (3-0-6)<\/p>\n<\/td>\n<\/tr>\n

132-019<\/td>\nPackaging Management<\/td>\n\n

3 (3-0-6)<\/p>\n<\/td>\n<\/tr>\n

132-021<\/td>\nDigital Agricultural Products Marketing<\/td>\n\n

3 (3-0-6)<\/p>\n<\/td>\n<\/tr>\n

132-022<\/td>\nAdvertising and Public Relations in Digital Era<\/td>\n\n

3 (3-0-6)<\/p>\n<\/td>\n<\/tr>\n

132-023<\/td>\nLogistic Activities for Digital Marketing<\/td>\n\n

3 (3-0-6)<\/p>\n<\/td>\n<\/tr>\n

132-024<\/td>\nSales Management<\/td>\n\n

3 (3-0-6)<\/p>\n<\/td>\n<\/tr>\n

132-025<\/td>\nStartup Business on Digital Platform<\/td>\n\n

3 (3-0-6)<\/p>\n<\/td>\n<\/tr>\n

132-026<\/td>\nDigital Marketing on Mobile Devices and Social Media<\/td>\n\n

3 (2-2-5)<\/p>\n<\/td>\n<\/tr>\n

132-027<\/td>\nDigital Marketing on Website<\/td>\n\n

3 (2-2-5)<\/p>\n<\/td>\n<\/tr>\n

019-001<\/td>\nCooperative Education Preparation<\/td>\n\n

1 (1-0-2)<\/p>\n<\/td>\n<\/tr>\n

019-002<\/td>\nCooperative Education<\/td>\n\n

6 (560)<\/p>\n<\/td>\n<\/tr>\n

019-003<\/td>\nInternship<\/td>\n\n

3 (300)<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

Employment OrientationThe graduates will be obtained several employment channels, namely, to engage in marketing business, become marketing manager, chief market research, produce manager and so on etc. Bachelor of Business Administration Program in Digital MarketingCurriculum   Bachelor of Business Administration Program … Continued<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-72","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/en.rpu.ac.th\/index.php?rest_route=\/wp\/v2\/pages\/72","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/en.rpu.ac.th\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/en.rpu.ac.th\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/en.rpu.ac.th\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/en.rpu.ac.th\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=72"}],"version-history":[{"count":0,"href":"https:\/\/en.rpu.ac.th\/index.php?rest_route=\/wp\/v2\/pages\/72\/revisions"}],"wp:attachment":[{"href":"https:\/\/en.rpu.ac.th\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=72"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}