{"id":82,"date":"2018-11-30T07:24:46","date_gmt":"2018-11-30T07:24:46","guid":{"rendered":"http:\/\/www.rpu.ac.th\/web-eng\/?page_id=82"},"modified":"2025-06-18T03:36:44","modified_gmt":"2025-06-18T03:36:44","slug":"bachelor-of-communication-arts","status":"publish","type":"page","link":"https:\/\/en.rpu.ac.th\/?page_id=82","title":{"rendered":"Contents Advertising and Public Relations"},"content":{"rendered":"
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Advertising and Public relations<\/strong><\/p>\n

Academic Degree
<\/strong>Bachelor of communication Arts
(Advertising and Public Relations) : B.Com.Arts<\/p>\n

Employment Orientation
<\/strong>The graduates will be obtained the capacity to be employed in both government and private sector such as account executive (AE) in advertising agency, creative, advertising media production marketing communication or work in Public Relation department or agency as public relation practitioner, Public relation planner and can work in related mass media field such as news reporter etc.<\/p>\n

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Bachelor of Communication Arts<\/strong><\/p>\n

Program in Contents : Advertising and Public Relations<\/strong><\/p>\n

Curriculum   <\/strong><\/p>\n

Bachelor of Communication Arts Program in Contents : Advertising and Public Relations<\/p>\n

    \n
  1. Number of credits<\/strong><\/li>\n<\/ol>\n

    Total credits: 126 credits (4-year Bachelor\u2019s Degree)<\/p>\n

      \n
    1. The <\/strong>Curriculum structure<\/strong><\/li>\n<\/ol>\n\n\n\n\n\n\n\n\n
      General Education Courses<\/strong>   <\/strong><\/td>\n30<\/strong><\/td>\ncredits<\/strong><\/td>\n<\/tr>\n
      Specialized Education Courses<\/strong><\/td>\n90<\/strong><\/td>\ncredit<\/strong>s<\/strong><\/td>\n<\/tr>\n
      - Core Course<\/td>\n39<\/td>\ncredits<\/td>\n<\/tr>\n
      - Major Required Course<\/td>\n36<\/td>\ncredits<\/td>\n<\/tr>\n
      - Major Elective Course<\/td>\n15<\/td>\ncredits<\/td>\n<\/tr>\n
      Free Elective Courses<\/strong><\/td>\n6<\/strong><\/td>\ncredits<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

      3. Details of Courses<\/strong>
      1) General Education Course 30 <\/span>credits
      1.1)  Social Sciences Courses 9 credits<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
      011-001<\/td>\nRPU Volunteer Spirits 1<\/td>\n1 (0-2-1)<\/td>\n<\/tr>\n
      011-002<\/td>\nRPU Volunteer Spirits 2<\/td>\n1 (0-2-1)<\/td>\n<\/tr>\n
      011-003<\/td>\nRPU Volunteer Spirits 3<\/td>\n1 (0-2-1)<\/td>\n<\/tr>\n
      011-004<\/td>\nSufficiency Economy<\/td>\n3 (2-2-5)<\/td>\n<\/tr>\n
      011-005<\/td>\nLocal Studies<\/td>\n3 (2-2-5)<\/td>\n<\/tr>\n
      011-006<\/td>\nThai Civic City<\/td>\n3 (3-0-6)<\/td>\n<\/tr>\n
      011-007<\/td>\nDynamics of Thai Society<\/td>\n3 (3-0-6)<\/td>\n<\/tr>\n
      011-008<\/td>\nThai Economy<\/td>\n3 (3-0-6)<\/td>\n<\/tr>\n
      011-009<\/td>\nLife and Environment<\/td>\n3 (3-0-6)<\/td>\n<\/tr>\n
      011-010<\/td>\nLaw in Everyday Life<\/td>\n3 (3-0-6)<\/td>\n<\/tr>\n
      011-011<\/td>\nContemporary Thai History<\/td>\n3 (3-0-6)<\/td>\n<\/tr>\n
      011-012<\/td>\nPolitics and Government Systems<\/td>\n3 (3-0-6)<\/td>\n<\/tr>\n
      011-013<\/td>\nThai  Studies<\/td>\n3 (3-0-6)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

      1.2)  Humanities Courses 6 credits<\/p>\n\n\n\n\n\n\n\n\n\n\n
      012-001<\/td>\nLife Skills<\/td>\n3 (2-2-5)<\/td>\n<\/tr>\n
      012-002<\/td>\nDifferent Ages Society<\/td>\n3 (3-0-6)<\/td>\n<\/tr>\n
      012-003<\/td>\nScience and Arts for Happy Life<\/td>\n3 (2-2-5)<\/td>\n<\/tr>\n
      012-004<\/td>\nCreative Living<\/td>\n3 (3-0-6)<\/td>\n<\/tr>\n
      012-005<\/td>\nPersonality Development Techniques<\/td>\n3 (2-2-5)<\/td>\n<\/tr>\n
      012<\/span>-00<\/span>6<\/td>\nPhilosophy of Life<\/td>\n3 (3-0-6)<\/td>\n<\/tr>\n
      012<\/span>-00<\/span>7<\/td>\nThai Classical Music<\/td>\n1 (0-2-1)<\/td>\n<\/tr>\n
      012<\/span>-00<\/span>8<\/td>\nWestern Music<\/td>\n1 (0-2-1)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

      1. 3<\/span> ) Language Courses 9 credits<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
      01<\/span>3-00<\/span>1<\/span><\/td>\nThai Language for Communication<\/td>\n3 (2-2-5)<\/td>\n<\/tr>\n
      01<\/span>3-00<\/span>2<\/td>\nThai Language for Foreigners I<\/td>\n3 (3-0-6)<\/td>\n<\/tr>\n
      01<\/span>3-00<\/span>3<\/td>\nThai Language for Foreigners II<\/td>\n3 (3-0-6)<\/td>\n<\/tr>\n
      01<\/span>3-00<\/span>4<\/td>\nAcademic Reading and Writing in Thai Language for Foreigners<\/td>\n3 (2-2-5)<\/td>\n<\/tr>\n
      01<\/span>3-0<\/span>05<\/td>\nIntercultural Communication<\/td>\n3 (2-2-5)<\/td>\n<\/tr>\n
      01<\/span>3-0<\/span>06<\/td>\nLiterature and Life<\/td>\n3 (3-0-6)<\/td>\n<\/tr>\n
      01<\/span>3-0<\/span>07<\/td>\nAesthetics of Language in Literature<\/td>\n3 (3-0-6)<\/td>\n<\/tr>\n
      01<\/span>3-0<\/span>08<\/td>\nFundamental Writing and Speaking for Academic and Career<\/td>\n3 (2-2-5)<\/td>\n<\/tr>\n
      013-009<\/td>\nListening and Speaking English in Everyday  Life<\/td>\n3 (2-2-5)<\/td>\n<\/tr>\n
      01<\/span>3-0<\/span>10<\/td>\nEnglish for Presentation<\/td>\n3 (2-2-5)<\/td>\n<\/tr>\n
      01<\/span>3-0<\/span>11<\/td>\nReading and Writing for Career<\/td>\n3 (2-2-5)<\/td>\n<\/tr>\n
      01<\/span>3-01<\/span>2<\/td>\nChinese I<\/td>\n3 (3-0-6)<\/td>\n<\/tr>\n
      01<\/span>3-0<\/span>13<\/td>\nChinese II<\/td>\n3 (3-0-6)<\/td>\n<\/tr>\n
      01<\/span>3-0<\/span>14<\/td>\nChinese in Everyday  Life<\/td>\n3 (2-2-5)<\/td>\n<\/tr>\n
      01<\/span>3-0<\/span>15<\/td>\nJapanese I<\/td>\n3 (3-0-6)<\/td>\n<\/tr>\n
      013-01<\/span>6<\/td>\nJapanese II<\/td>\n3 (3-0-6)<\/td>\n<\/tr>\n
      013-01<\/span>7<\/td>\nJapanese in Everyday  Life<\/td>\n3 (2-2-5)<\/td>\n<\/tr>\n
      013-018<\/td>\nVietnamese Language<\/td>\n3 (3-0-6)<\/td>\n<\/tr>\n
      013-019<\/td>\nBahasa Indonesia Language<\/td>\n3 (3-0-6)<\/td>\n<\/tr>\n
      013-020<\/td>\nBurmese Language<\/td>\n3 (3-0-6)<\/td>\n<\/tr>\n
      013-021<\/td>\nBahasa Malayu Language<\/td>\n3 (3-0-6)<\/td>\n<\/tr>\n
      013-022<\/td>\nTagalogLanguage<\/td>\n3 (3-0-6)<\/td>\n<\/tr>\n
      013-023<\/td>\nKorean Language<\/td>\n3 (3-0-6)<\/td>\n<\/tr>\n
      013-024<\/td>\nRussian Language<\/td>\n3 (3-0-6)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

      1.4)  <\/strong>Mathematics Science and Technology Courses 6 credits<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n
      014-001<\/td>\nDigital Technology<\/td>\n\n

      3 (2-2-5)<\/p>\n<\/td>\n<\/tr>\n

      014-002<\/span><\/td>\nTechnology and Innovation<\/td>\n\n

      3 (2-2-5)<\/p>\n<\/td>\n<\/tr>\n

      01<\/span>4-003<\/span><\/td>\nMathematics in Everyday  Life<\/td>\n\n

      3 (3-0-6)<\/p>\n<\/td>\n<\/tr>\n

      01<\/span>4-00<\/span>4<\/td>\nCritical Thinking for Decision Making<\/td>\n\n

      3 (2-2-5)<\/p>\n<\/td>\n<\/tr>\n

      01<\/span>4-00<\/span>5<\/td>\nEnvironment, Pollution and Energy<\/td>\n\n

      3 (2-2-5)<\/p>\n<\/td>\n<\/tr>\n

      014-006<\/td>\nFood for Health<\/td>\n\n

      3 (3-0-6)<\/p>\n<\/td>\n<\/tr>\n

      014-007<\/td>\nSports<\/td>\n\n

      1 (0-2-1)<\/p>\n<\/td>\n<\/tr>\n

      01<\/span>4-0<\/span>08<\/td>\nRecreation for Health<\/td>\n\n

      2 (0-2-4)<\/p>\n<\/td>\n<\/tr>\n

      014-009<\/td>\nComputer Science<\/td>\n\n

      3 (2-2-5)<\/p>\n<\/td>\n<\/tr>\n

      014-010<\/td>\nIntroduction to Statistics<\/td>\n\n

      3 (2-2-5)<\/p>\n<\/td>\n<\/tr>\n

      014-011<\/td>\nHuman and Biological  Sciences<\/td>\n\n

      3 (3-0-6)<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

      2)  Specialized Education Courses 90 credits
      2.1) Core Course 39 credits<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
      400<\/span>-003<\/td>\nPrinciples of Advertising<\/td>\n\n

      3 (3-0-6)<\/p>\n<\/td>\n<\/tr>\n

      400<\/span>-007<\/td>\nPrinciples of Public Relations<\/td>\n\n

      3 (3-0-6)<\/p>\n<\/td>\n<\/tr>\n

      400-008<\/td>\nWriting for Communication Arts<\/td>\n\n

      3 (3-0-6)<\/p>\n<\/td>\n<\/tr>\n

      400-009<\/td>\nPrinciples and Practices of Speech Communication<\/td>\n\n

      3 (3-0-6)<\/p>\n<\/td>\n<\/tr>\n

      400<\/span>-011<\/td>\nLaw and Ethics in Communication<\/td>\n\n

      3 (3-0-6)<\/p>\n<\/td>\n<\/tr>\n

      400-018<\/td>\nPrinciples and Theories of Communication<\/td>\n\n

      3 (3-0-6)<\/p>\n<\/td>\n<\/tr>\n

      400-019<\/td>\nPrinciples of Marketing for Advertising and Public Relations<\/td>\n\n

      3 (3-0-6)<\/p>\n<\/td>\n<\/tr>\n

      400-020<\/td>\nAudience Analysis and Consumer Behavior<\/td>\n\n

      3 (3-0-6)<\/p>\n<\/td>\n<\/tr>\n

      400-021<\/td>\nAesthetic and Storytelling<\/td>\n\n

      3 (3-0-6)<\/p>\n<\/td>\n<\/tr>\n

      400-022<\/td>\nPhotography and Computer Graphic<\/td>\n\n

      3 (2-2-5)<\/p>\n<\/td>\n<\/tr>\n

      400-023<\/td>\n\u0e01\u0e32\u0e23\u0e16\u0e48\u0e32\u0e22\u0e17\u0e33\u0e41\u0e25\u0e30\u0e01\u0e32\u0e23\u0e15\u0e31\u0e14\u0e15\u0e48\u0e2d\u0e20\u0e32\u0e1e\u0e40\u0e04\u0e25\u0e37\u0e48\u0e2d\u0e19\u0e44\u0e2b\u0e27
      Video Production and Editing<\/td>\n      		\n

      3 (2-2-5)<\/p>\n<\/td>\n<\/tr>\n

      400-024<\/td>\nCreative Thinking Development and Graphic Design<\/td>\n\n

      3 (2-2-5)<\/p>\n<\/td>\n<\/tr>\n

      400-025<\/td>\nContent Creation and Production<\/td>\n\n

      3 (2-2-5)<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

      2.2)  Major Required Course 36 credits<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
      411-011<\/td>\nAdvertising and Public Relations Media Planning<\/td>\n\n

      3 (3-0-6)<\/p>\n<\/td>\n<\/tr>\n

      411-015<\/td>\nManagement and Advertising Planning Strategy<\/td>\n\n

      3 (3-0-6)<\/p>\n<\/td>\n<\/tr>\n

      411-016<\/td>\nManagement and Public Relations Planning Campaigns<\/td>\n\n

      3 (3-0-6)<\/p>\n<\/td>\n<\/tr>\n

      411-018<\/td>\nAdvanced Consumer Behavior Analysis<\/td>\n\n

      3 (3-0-6)<\/p>\n<\/td>\n<\/tr>\n

      411-019<\/td>\nResearch in Communication Arts<\/td>\n\n

      3 (3-0-6)<\/p>\n<\/td>\n<\/tr>\n

      411-020<\/td>\nBrand Communication<\/td>\n\n

      3 (3-0-6)<\/p>\n<\/td>\n<\/tr>\n

      411-021<\/td>\nCommunication Skills and Presentation Techniques<\/td>\n\n

      3 (3-0-6)<\/p>\n<\/td>\n<\/tr>\n

      411-022<\/td>\nPrinciples and Techniques of Digital Content Marketing Communication<\/td>\n\n

      3 (3-0-6)<\/p>\n<\/td>\n<\/tr>\n

      411-023<\/td>\nManagement of Cross-Media Content in Digital Age<\/td>\n\n

      3 (3-0-6)<\/p>\n<\/td>\n<\/tr>\n

      411-024<\/td>\nAdvanced Graphic Design<\/td>\n\n

      3 (2-2-5)<\/p>\n<\/td>\n<\/tr>\n

      411-025<\/td>\nDesign and Advanced Digital Media Production<\/td>\n\n

      3 (2-2-5)<\/p>\n<\/td>\n<\/tr>\n

      411-026<\/td>\nEnglish for Communication Arts<\/td>\n\n

      3 (3-0-6)<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

      2.3) Major Elective Course 15 credits<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
      412-014<\/td>\nCorporate Image and Reputation Management<\/td>\n\n

      3 (3-0-6)<\/p>\n<\/td>\n<\/tr>\n

      412-020<\/td>\nIndividual Study<\/td>\n\n

      3 (0-12-6)<\/p>\n<\/td>\n<\/tr>\n

      412-023<\/td>\nPersonal Image Management<\/td>\n\n

      (3-0-6)<\/p>\n<\/td>\n<\/tr>\n

      412-024<\/td>\nInteractive Content for Creative Work<\/td>\n\n

      3 (3-0-6)<\/p>\n<\/td>\n<\/tr>\n

      412-025<\/td>\nMedia Innovation for Marketing Communication<\/td>\n\n

      3 (3-0-6)<\/p>\n<\/td>\n<\/tr>\n

      412-026<\/td>\nSound Media Creation<\/td>\n\n

      3 (2-2-5)<\/p>\n<\/td>\n<\/tr>\n

      412-027<\/td>\nStorytelling and Creative Reviews<\/td>\n\n

      3 (3-0-6)<\/p>\n<\/td>\n<\/tr>\n

      412-028<\/td>\nCreation of Specific Public Relations Works<\/td>\n\n

      3 (3-0-6)<\/p>\n<\/td>\n<\/tr>\n

      412-029<\/td>\nContent Creation Seminar<\/td>\n\n

      3 (3-0-6)<\/p>\n<\/td>\n<\/tr>\n

      412-030<\/td>\nProject Creation<\/td>\n\n

      3 (300)<\/p>\n<\/td>\n<\/tr>\n

      019-001<\/td>\nCooperative Education Preparation<\/td>\n\n

      1 (1-0-2)<\/p>\n<\/td>\n<\/tr>\n

      019-002<\/td>\nCooperative Education<\/td>\n\n

      6 (560)<\/p>\n<\/td>\n<\/tr>\n

      019-003<\/td>\nInternship<\/td>\n\n

      3 (300)<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

      Advertising and Public relations Academic DegreeBachelor of communication Arts(Advertising and Public Relations) : B.Com.Arts Employment OrientationThe graduates will be obtained the capacity to be employed in both government and private sector such as account executive (AE) in advertising agency, creative, … Continued<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-82","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/en.rpu.ac.th\/index.php?rest_route=\/wp\/v2\/pages\/82","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/en.rpu.ac.th\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/en.rpu.ac.th\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/en.rpu.ac.th\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/en.rpu.ac.th\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=82"}],"version-history":[{"count":0,"href":"https:\/\/en.rpu.ac.th\/index.php?rest_route=\/wp\/v2\/pages\/82\/revisions"}],"wp:attachment":[{"href":"https:\/\/en.rpu.ac.th\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=82"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}