Digital Marketing

Bachelor of Business Administration Program in Digital Marketing

Curriculum  

Bachelor of Business Administration Program in Digital Marketing

1. Number of credits Total credits: 126 credits (4-year Bachelor’s Degree)

2. The Curriculum structure

General Education Courses	30	credits
Specialized Education Courses	90	credits
- Core Course	39	credits
- Major Required Course	36	credits
- Major Elective Course	15	credits
Free Elective Courses	6	credits

3. Details of Courses
1) General Education Courses 30 credits
1.1)  Social Sciences Courses 9 credits

011-001	RPU Volunteer Spirits 1	1 (0-2-1)
011-002	RPU Volunteer Spirits 2	1 (0-2-1)
011-003	RPU Volunteer Spirits 3	1 (0-2-1)
011-004	Sufficiency Economy	3 (2-2-5)
011-005	Local Studies	3 (2-2-5)
011-006	Thai Civic City	3 (3-0-6)
011-007	Dynamics of Thai Society	3 (3-0-6)
011-008	Thai Economy	3 (3-0-6)
011-009	Life and Environment	3 (3-0-6)
011-010	Law in Everyday Life	3 (3-0-6)
011-011	Contemporary Thai History	3 (3-0-6)
011-012	Politics and Government Systems	3 (3-0-6)
011-013	Thai  Studies	3 (3-0-6)

1.2)  Humanities Courses 6 credits

012-001	Life Skills	3 (2-2-5)
012-002	Different Ages Society	3 (3-0-6)
012-003	Science and Arts for Happy Life	3 (2-2-5)
012-004	Creative Living	3 (3-0-6)
012-005	Personality Development Techniques	3 (2-2-5)
012-006	Philosophy of Life	3 (3-0-6)
012-007	Thai Classical Music	1 (0-2-1)
012-008	Western Music	1 (0-2-1)

1. 3 ) Language Courses 9 credits

013-001	Thai Language for Communication	3 (2-2-5)
013-002	Thai Language for Foreigners I	3 (3-0-6)
013-003	Thai Language for Foreigners II	3 (3-0-6)
013-004	Academic Reading and Writing in Thai Language for Foreigners	3 (2-2-5)
013-005	Intercultural Communication	3 (2-2-5)
013-006	Literature and Life	3 (3-0-6)
013-007	Aesthetics of Language in Literature	3 (3-0-6)
013-008	Fundamental Writing and Speaking for Academic and Career	3 (2-2-5)
013-009	Listening and Speaking English in Everyday  Life	3 (2-2-5)
013-010	English for Presentation	3 (2-2-5)
013-011	Reading and Writing for Career	3 (2-2-5)
013-012	Chinese I	3 (3-0-6)
013-013	Chinese II	3 (3-0-6)
013-014	Chinese in Everyday  Life	3 (2-2-5)
013-015	Japanese I	3 (3-0-6)
013-016	Japanese II	3 (3-0-6)
013-017	Japanese in Everyday  Life	3 (2-2-5)
013-018	Vietnamese Language	3 (3-0-6)
013-019	Bahasa Indonesia Language	3 (3-0-6)
013-020	Burmese Language	3 (3-0-6)
013-021	Bahasa Malayu Language	3 (3-0-6)
013-022	TagalogLanguage	3 (3-0-6)
013-023	Korean Language	3 (3-0-6)
013-024	Russian Language	3 (3-0-6)

1.4)  Mathematics Science and Technology Courses 6 credits

014-001	Digital Technology	3 (2-2-5)
014-002	Technology and Innovation	3 (2-2-5)
014-003	Mathematics in Everyday  Life	3 (3-0-6)
014-004	Critical Thinking for Decision Making	3 (2-2-5)
014-005	Environment, Pollution and Energy	3 (2-2-5)
014-006	Food for Health	3 (3-0-6)
014-007	Sports	1 (0-2-1)
014-008	Recreation for Health	2 (0-2-4)
014-009	Computer Science	3 (2-2-5)
014-010	Introduction to Statistics	3 (2-2-5)
014-011	Human and Biological  Sciences	3 (3-0-6)

2)  Specialized Education Courses 90 credits
2.1) Core Course 39 credits

100-005	Taxation	3 (3-0-6)
100-007	Management Information Systems	3 (3-0-6)
100-009	Business Research Methods	3 (3-0-6)
100-010	Principles of Management	3 (3-0-6)
100-012	Strategic Management	3 (3-0-6)
100-013	Business Ethics	3 (3-0-6)
100-016	Principles  of  Economics	3 (3-0-6)
100-017	Business Law	3 (3-0-6)
100-018	English for Business Communication	3 (3-0-6)
100-021	Supply Chain and Logistics Management for Business	3 (3-0-6)
100-022	Use of Application Software for Business	3 (2-2-5)
100-023	Startup Business	3 (3-0-6)
100-024	Digital Technology in Business Administration	3 (3-0-6)
100-025	Accounting and Finance for Business	3 (3-0-6)
100-026	Chinese for Business Communication	3 (3-0-6)
100-027	Digital Marketing	3 (3-0-6)

2.2)  Major Required Course 36 credits

131-002	Product and Price Policies	3 (3-0-6)
131-007	International Marketing	3 (3-0-6)
131-008	Marketing Forecasting	3 (3-0-6)
131-009	Integrated Marketing Communications	3 (3-0-6)
131-011	Marketing Research	3 (3-0-6)
131-014	Consumer Insight	3 (3-0-6)
131-015	Distribution Channel Management on Digital Paltform	3 (3-0-6)
131-016	Digital Marketing Management	3 (3-0-6)
131-017	Marketing Information Technology	3 (2-2-5)
131-018	Seminar in Digital Marketing Strategy	3 (3-0-6)
131-019	Brand Management in Digital Channels	3 (3-0-6)
131-020	Direct Marketing	3 (3-0-6)

2.3) Major Elective Course 15 credits

132-002	Service Marketing	3 (3-0-6)
132-004	Retailing and Wholesaling Management	3 (3-0-6)
132-006	Small Business Management	3 (3-0-6)
132-019	Packaging Management	3 (3-0-6)
132-021	Digital Agricultural Products Marketing	3 (3-0-6)
132-022	Advertising and Public Relations in Digital Era	3 (3-0-6)
132-023	Logistic Activities for Digital Marketing	3 (3-0-6)
132-024	Sales Management	3 (3-0-6)
132-025	Startup Business on Digital Platform	3 (3-0-6)
132-026	Digital Marketing on Mobile Devices and Social Media	3 (2-2-5)
132-027	Digital Marketing on Website	3 (2-2-5)
019-001	Cooperative Education Preparation	1 (1-0-2)
019-002	Cooperative Education	6 (560)
019-003	Internship	3 (300)